Tag Archives: MLS

FSBO: Why It’s Not So Hard to Sell Your Own Home; Then vs. Now

Don’t believe everything you hear!  It could cost you tens of thousands of dollars!

Flat Fee MLSIn the old days FSBO’s (For Sale by Owner’s) couldn’t list their properties in the MLS and that alone was a huge disadvantage.  Today sellers have access to many Internet tools, especially List2Move’s data base driven MLS Machine where they can not only gain access to the local MLS, but have full control over their listing 24/7.  In fact, they have more access to their listing than most sellers do with a full service agents!  Ouch! Continue reading

Where ever you are…List-2-Move!

As of this week List2Move.com is Nationwide!  In fact many of our sites allow you to list for Free!

If the site doesn’t have a broker/owner you list on our site for free!  And if you order up MLS we will find you the best broker in your area or you will get your money back!

We are now in all 50 States, if the site doesn’t have a broker/owner you list on our network for FREE!

For Sale by Owner (FSBO) in Rochester NY

Rochester NY’s FLAT FEE, FSBO Leader


You have heard about “Location, Location, Location” in real estate but when you are selling your homes by owner you have to think about INFRASTRUCTURE, INFRASTRUCTURE, INFRASTRUCTURE!  Why? Because if you hitch your wagon to the wrong star you run the risk of leaving lots of money on the table.  


List2Move (formerly called FlatFeeRochester.com) was started right here in Rochester NY almost 7 years ago with the idea that if you give the sellers the RIGHT tools (the same ones the agents and brokers use) and a little coaching along the way, that they would be able to successfully sell their own real estate.  Well Rochester, it is working really well!  We can tell you with confidence that by listing with List2Move.com you have a 42% better chance of not paying any co-brokers commission at all. (And much better service and better signs than anyone in or out of town!)  We have saved our homeowners (our neighbors) over a $1,000,000 (million)  in commissions!


That being said, it is also true if you go with the cheapest service out there you are going to get some real cheesy looking signs, and little if any infrastructure which makes a big deal if you are really trying to save the most money.  So if you want to save the most money, have the least amount of problems and sell quick there is still only one real contender, the market leader….List2Move.com




For Sale By Owner using Realtor’s tools in Rochester, NY

Sellers are saving $1000′s


Selling your home as a FSBO or For Sale by Owner in Rochester NY is so much more efficient than it used to be, thanks to List2Move.com.    Today any For Sale by Owner of any type of property can tap the most efficient selling tool available to any real estate professional, all from their home computer and not have to pay the big commissions to do so!!!  The tool we are referring to is the number one tool used by all Realtors called the Multiple Listing Service (MLS).

List2Move Open House Sign

Get Listed to Move

So what is the MLS?

It is simply a private database that is shared amongst members, and makes an offer of compensation (which is your money as commissions) in return for cooperation.  It has evolved into the number one marketing tool for bringing buyers and sellers together.  Syndicating of listings through the MLS is mostly automatic…. however, Roxwell Properties in Rochester, NY actually pays Realtor.com to get better placement for it’s customers


How does it work?


Thanks to List2Move.com property owners going FSBO today have total control when marketing their homes when using List2Move’s proprietary database driven website.   It is a matter of logging in and building your listing.  The last thing anyone does on the site is pay.  That’s  when you go live.  FSBO’s control just about everything when marketing their property; price, status, commissions, public remarks and more without ever leaving their desk!  They are basically their own listing agent after paying List2Move.com for the use of its infrastructure which mirrors the same database used by Realtors.

What makes this efficient is that once the homeowner has input their property information, List2Move.com transfers it verbatim to Roxwell Properties, Inc., who then pastes the data, including photos into the Multiple Listing Service.  The listing is then syndicated to hundreds of websites, including all of the major real estate portals including, Homesteadnet.com (Rochester, NY), 2Findyourhome.com (List2Move Buffalo), CNYRealtor.com (List2Move Syracuse),  Realtor.com (America’s largest national real estate website).  And because local brokerages have what they call an IDX agreement which allows brokers to market other brokers listings, your listing shows up on all the local real estate broker’s websites as well.  This includes Re/Max, Century 21, Prudential, Nothnagle,Hunt Realtors. and more  This gives For Sale by Owners a huge advantage.

The other major advantage of getting on the Multiple Listing Service using this Flat Fee MLS service with List2Move, is that you only have to offer a dollar to a cooperating brokerage.  That means you can still have all the benefits of being listed in the Realtor database for virtually nothing!  The exposure is humongous!  You can always offer more to a buyers agent, it is totally up to you, but having the control over the commissions, is something customers really like.

Great Article on Staging

Here is some evidence that staging a house might get you more money.  Want to sell your home fast?

Syndication and your Listing with List2Move.com

Path of your listing

When you list your property on List2Move.com your information is taken directly from your input sheet and copied into the local MLS.  The information is then syndicated to literally hundreds of websites and it all happens automatically.

From the broker’s MLS it goes to directly to the local MLS public site, in Rochester, NY it is called  Homesteadnet.com which is where all the local broker members listings go.

Then it is fed to the Democrat and Chronicle real estate site automatically, which feeds hundreds of newspaper sites across the country automatically.  Another feed sent out from Homesteadnet.com is to the local brokers who show all the local listings on their website with the hope of finding the buyer, we call this Internet Data Exchange or IDX.  Brokers who choose to allow other brokers to market their listings on their website opt-in to IDX and brokers who don’t simply opt-out.  Almost all brokers opt-in, though there are a few that opt-out.  Homesteadnet.com also feeds Realtor.com.

Brokers also have other channels to get their listings out like below which is a service we subscribe to the following….

List2Move.com is subscribed to Google Maps.

Google Maps for Real Estate (formerly GoogleBase) makes your listing searchable on Google. Your listings will be displayed on a map, allowing consumers to hover over listings to get the basics, and click to see more details. The search results include photos, street view, aerial views, nearby businesses, schools and more. By adding your listing information to Google — quickly, easily — you can ensure that the right potential buyers will be able to find your properties, right when they’re most actively looking for them.

List2Move.com is subscribed to Yahoo! Real Estate.

Sell Your Home with the Help of Yahoo! Real Estate. Post your property listing nationwide and reach the Internet’s largest classified audience. Users of Yahoo! Real Estate Classifieds number in the millions. In addition to surfing more than 3 million properties for sale or for rent, consumers can also view maps with homes for sale, schools, parks and more.

List2Move.com is subscribed to AOL Real Estate.

AOL Real Estate is a resource for home buyers and renters of all demographics offering consumers the necessary tools and resources to make a smart investment. The site is focused on delivering a customized experience for multiple audiences, including first time home buyers, buying a second property, renting, selling or home improvement.

List2Move.com is subscribed to Trulia.

Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker Web sites. Consumers can create their own custom search by price, number of bedrooms, neighborhood and more – without having to submit a lead form, provide personal information or wait to get contacted by a lead qualifier who may not handle the property listing. All traffic interested in more information on a property will be directed to the content provider’s web site – your web site – and the lead goes directly to you without intervention or fees!

List2Move.com is subscribed to Zillow.com.

Don’t Miss Out- Capitalize on Zillow’s traffic and brand. Zillow is one of the largest real estate Web sites, with more than 4.5 million monthly visitors. 70% of Zillow users are actively buying or selling a home, or plan to within the next 1-2 years. 87% of Zillow’s customers are likely to recommend Zillow to someone they know. Consumers consider Zillow one of the most useful sites during the home buying process.

Click Here
Zillow also powers real estate classifieds for more than 100 local newspaper Web sites. To view their network of sites, visit http://www.cnhi.com/newspapers.

List2Move.com is subscribed to FrontDoor.

Powered by HGTV, FrontDoor provides access to the millions of consumers who search real estate property listings and home-related how-to articles and video on FrontDoor and its sister websites, which include HGTV, HGTVPro, DIY Network, Travel Channel, Fine Living Network among others.

OpenHouse.com is now FrontDoor’s OpenHouse.com. Homebuyers can still access the popular OpenHouse.com URL, but when they search for listings and open house information in their area, they will be directed to relevant properties on FrontDoor.com containing open house and/or virtual tour specifics. Open house search is promoted weekly on HGTV.

List2Move.com is subscribed to Cyberhomes.

Including your listings on Cyberhomes will help consumers monitor their most important investment – their home – while also marketing your active listings. It drives traffic to your web site and the lead goes directly to you without intervention or fees.

List2Move.com is subscribed to Oodle.

Oodle makes it easy to use online classifieds – bringing together loads of listings from hundreds of local and national sources and helping consumers find exactly what they are looking for–whether it be the right job, a great deal on a used ladder, or most importantly, the perfect home. Web based classifieds get you more traffic to your website and in turn generate leads for your brokerage. Once a consumer is interested in more information on a property, they will be directed to the content provider’s web site – your web site – and the lead goes directly to you without intervention or fees!

All listings syndicated to Oodle will also appear on a number of additional Web sites! By selecting Oodle, you are also agreeing to display your listings all of these sites. All click traffic generated from these additional sites will show up in your reports collectively under “Oodle.”

ABC Cox Media
Express (The Washington Post) Fox Interactive Media
Florida Press Association Media General
New York Post New York Times Company (regional)

List2Move.com is subscribed to HomeFinder.

HomeFinder.com provides agents and brokers with unmatched listing exposure on one of the most trusted sources for local real estate – your newspaper’s online real estate section. We have combined the strength and impact of a nationally branded site, with our network of 138 online newspaper real estate sites nationwide. With 3,000,000+ property listings, HomeFinder.com is able to deliver a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to Agents and Brokers with powerful results.

Click Here
Homefinder.com also powers real estate classifieds for more than 100 local newspaper Web sites. To view their entire network of sites click the link or visit www.homefinder.com/company/network.

List2Move.com is subscribed to HotPads.

HotPads.com is the Internet’s premier housing search engine, offering one stop shopping for all types of housing, including rentals, for-sale listings, foreclosures, sublets, roommate requests and corporate housing. It is free to search. No other website offers a more user-friendly and fun way to find a place to live, sell a home, or fill a vacancy. HotPads gets rave reviews for its innovative features, which include map-based search!

List2Move.com is subscribed to Vast.

At Vast.com, our mission is to build the world’s widest, deepest, freshest and cleanest database of classified ads. We invest in superior technology for rooting out ads, wherever they may be, and for parsing and tagging them to make them easier to search. Why should you care? That depends on who you are and what your needs are, but we think everyone will benefit from the person-to-person connecting power our Vast collection of data.

List2Move.com is subscribed to CLRSearch.com.

CLR Choice, Inc. is a real estate information company that seeks to enhance the real estate search experience by providing the data relevant to making an informed decision.

List2Move.com is subscribed to Homes&Land.

Homes & Land Affiliates offers a comprehensive print and web marketing package. By subscribing to the Homes & Land channel, you will have exposure on our consumer portal, www.HomesAndLand.com, plus the ability to click & pick your listings for inclusion in one of our 65 million magazines printed annually throughout the United States and Canada. Take your professional image to new heights. Homes & Land Magazines employs the highest standards in the industry to create the most recognized real estate magazines in the world. We deliver realtor-centric marketing programs that are designed to generate leads from our multi-media channels and deliver these listing leads to the listing agent.

List2Move.com is subscribed to Homes.com.

Homes.com, is one of the top 20 most visited websites in the real estate industry. A division of Dominion Enterprises, Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure, website development, search engine marketing and lead generation solutions. More than 4 million homebuyers visit Homes.com each month to search nearly 3 million homes for sale, to locate real estate agents in their area and to find useful tips on home buying.

Note: While properties will display listing-agent contact information on this site, redirect links to the property detail page will only appear on listings if you subscribe to paid enhancements.

List2Move.com is subscribed to InvestorLoft.

Market your listings with InvestorLoft – the real estate industry’s first professional-friendly resource designed to retain clients, protect commissions, generate more transactions and garner greater exposure with the most savvy community of real estate investors online. Site members can search our extensive database of listings by investor-centric criteria such as cash flow, cap rate, down payment, discount and more, generating the most relevant search results available for the investor buyer. Named by Personal Real Estate Investor Magazine as “Best New Real Estate Investor Tool 2008,” you’re invited to explore the difference that InvestorLoft will make in your market reach and your clients’ overall buying and selling experience. Listing and membership is for real estate professionals and their invited guests.

List2Move.com is subscribed to LakeHomesUSA.com.

LakehomesUSA.com, combined with RiverhomesUSA.com and OceanhomesUSA.com, are specialty websites that offer tens of thousands of water-related properties into a single database. As the largest waterfront real estate website on the Internet, consumers can search for all types of water-related properties and waterfront real estate specialists in over 1,000 local markets across the United States.

List2Move.com is subscribed to MyREALTY.com.

MyREALTY.com helps agents and real estate related businesses connect with consumers who are ready to interact. The company is a marketing and advertising portal with a worldwide reach and the home of GLS – the Global Listing Service – where consumers, agents, brokers, investors, banks and others come to market their Homes for sale, Land for sale, Rentals, Commerical Properties and more in the fastest growing worldwide database of real property data.

List2Move.com is subscribed to PropBot.

PropBot.com is the next generation’s leader in Real Estate Searches based on natural language selection. Similar to what you would expect from your favorite search engine, PropBot.com allows you to search specifically for Real Estate. PropBot.com covers ALL types of real estate: Residential, Commercial and Land.

List2Move.com is subscribed to Enormo.

Enormo is one of the largest international real estate search engines for home-seekers from all over the world. Enormo is growing fast – it now gives brokers and real estate agents access to more than 1.8 million potential buyers and tenants every month! Buyers come from Europe, Asia, South Africa, the Americas and the Middle East. The search engine is available in 16 languages so your properties are easily accessible to potential purchasers of many different nationalities.

List2Move.com is subscribed to DataSphere (formerly SecondSpace).

SecondSpace has changed their name to DataSphere. Note that DataSphere.com does not display listings, instead it is the parent company of two established sites: LandWatch.com and ResortScape.com

LandWatch is the #1 online marketplace for land, farms and ranches, hunting land leases and country homes.
ResortScape is a destination site for vacation homes and Resort real estate. It has 400,000 properties from over 90 countries and gets visitors from 150 countries.

List2Move.com is to Overstock.com.

Overstock.com Real Estate is a national real estate search engine, focused on helping people identify great deals on real estate. Searches lead customers directly to property details and contact information for the listing representative. Listing property on the site  provides access to 15 million unique visitors per month. This is an excellent way to advertise your listings, get more showings, create more offers and sell more properties. Categories include homes, land, rental properties, auction properties, for sale by owner listings, foreclosures, timeshares and MLS listings.

List2Move.com is subscribed to eRealInvestor.

eRealInvestor provides the premier site for residential real estate investors. With the latest tools and information, real estate investors can find properties which meet their cash flow and return objectives. eRealInvestor’s tools are integrated on Wall Street Journal Online and thousands of real estate agent websites.

List2Move.com is subscribed to HomeAwayRealEstate.com.

HomeAway Real Estate is the exclusive real estate arm of HomeAway, Inc., the world’s largest vacation rentals marketplace, including VRBO.com, HomeAway.com, and VacationRentals.com. It is the largest membership-based, global website focused on second homes, resort and vacation properties — a must for any broker or agent focused on a vacation area or second home market. The site also offers access to proprietary data related to the rental income potential of second home properties and vacation destinations. The net result? Better, more qualified vacation homebuyer and seller leads, as well as unique knowledge that enhances every agent and broker’s competitive position in their market.

List2Move.com is subscribed to HomeWinks.

ProspectsPLUS!, a leader in real estate marketing for over 15 years, is proud to offer our consumer search web site, HomeWinks.com, to the real estate industry. HomeWinks.com provides an easy to use, simple-to-search resource center that allows consumers to search more than 1.5 million homes for sale or rent. Consumers are directed to the real estate professionals in their market areas, giving brokers and agents a new, powerful portal to even further market their listings effectively. Every lead is instantly linked back to each listing agent to provide real-time access to contact information, agent resources and localized market information. ProspectsPLUS! and HomeWinks.com are here to help real estate professionals just like you take your business to the next level.

List2Move.com is subscribed to MyHomeRenter.com.

MyHomeRenter.com is devoted exclusively to single family and town home rental properties! Their system was built to service the rental marketplace and to help families find suitable rental property. With MyHomeRenter, prospective renters utilize *landlord certified* pre-qualification tools to help them rent the right property, fast.

List2Move.com is subscribed to Property Pursuit.

The nation’s largest independent property search engine. With over 3.2 million real estate listings, PropertyPursuit.com serves as a customer-friendly search engine to find most real estate listings across the nation.

Property Pursuit.com offers four different property listing packages for selling homes and real estate. Basic Listing is a free method to get your listings on PropertyPursuit.com. Property Advantage increases traffic and response with links to your website and methods to contact you.

List2Move.com is subscribed to Property Shark.

Professional investors are PropertyShark’s biggest user base. They are typically savvy buyers and often are cash buyers. They range from long-term buy-and-hold owners specializing in income properties to foreclosure and distressed property investors who buy, improve, and immediately resell. PropertyShark customizes its search and property listing to each local market and prides itself on providing strong branding and referral traffic to the brokerages who choose to provide listings.

List2Move.com is subscribed to RealtyTrac.

RealtyTrac is the nation’s leading online database of foreclosure properties, with more than 1.5 million default, auction and bank-owned listings from over 2,200 counties nationwide. RealtyTrac also provides its 3 million unique monthly visitors with extensive resale listings nationwide in a separate Homes For Sale section. All listings displayed on the Homes for Sale tab provide contact info and contact forms that link directly to the listing agent.

List2Move.com is subscribed to Relocation.com.

Relocation.com is one of the largest online marketplaces connecting consumers who are moving locally, nationally or internationally with professionals that can best service their needs. Named in 2009 by Inc. magazine as one of America’s fastest-growing companies.

List2Move.com is subscribed to TweetLister.com.

TweetLister is the fastest, easiest and most Realtor-friendly way to post, schedule and manage property listings on Twitter, where tens of millions of active social media users visit and socialize every day. And, you can showcase your property listings on Twitter the time-saving, trouble-free way — with TweetLister Professional.

Updates: Each syndicated site pulls the data from Homesteadnet.com on their own schedule,  so it may take a couple days to hit all the sites.

Content: Each syndicated site chooses which fields to display, so some sites will display only one picture and some will display them all.  We have no control over what content is displayed.

Broker Upgrades: Some sites charge  to upgrade their listings, but each List2Move.com affiliate needs to make a business decision on whether or not it works for them.  For example: our New Hampshire affiliate doesn’t have a local MLS sister site like Homesteadnet.com so she subscribes to the Showcase Listing Enhancements with Realtor.com.

We in Rochester, NY tried this a few years ago and we had no success with it so we dropped it, but we do communicate with them regularly to see what new “products” they are offering.  At this point for Rochester, the basic package seems to work as good as the enhanced version.  Since things change all the time we want to make sure that our marketing efforts are producing top notch results… this like everything in real estate is “subject to change.”

Democrat and Chronicle offers the local brokers an enhanced package that we have subscribed to, but since October, 2009 we have only seen one lead come through.

Direct Links to Sellers: Besides having the “maximum efficient exposure to the marketplace,” we set up direct links to you in our selling system that ensures your success.

There is no MLS in the country that allows a broker to place a seller’s contact info to display on Realtor websites.  To overcome this issue; agents and brokers are directed directly to you on the MLS database and when buyers call in they get your phone number directly.  Most buyers, however, go to our website for more information and can contact you directly without any broker involvement at all. We don’t compete for your buyers.

  • Agents call you directly from the MLS database to set up appointments
  • Your phone number is on the page where buyers go to learn more about your property
  • Buyers portal is also used so buyers can contact you directly from the site with questions and to set up appointments.

Listing Syndication vs. Craig’s list or FSBO websites: When you list your property on List2Move.com your  online marketing is done, all you need to do is listen to the market and by simply adjusting your price you will sell.

When you list your property on a single website like Craig’s list or any other FSBO website you are severely limiting your exposure and your odds of selling even if you are priced right.  You need to position your product, your house, where the buyers are.

Democrat & Chronicle Homescam

Placing an ad on Homescape…. don’t fall for it. 

I recently heard of a FSBO couple who wanted to be listed with the real estate listings on the D & C.  They contacted the Democrat and Chronicle and were told that they could gain access to it for (don’t quote me) $100 which they gladly paid, but the property didn’t come up in the search.  Instead it came up in the secluded classified section, all by itself. 

People, think about exposure in real estate for a minute.  You want to position yourself where the buyers are right?  Then don’t think in terms of a single website, think in terms of networks.  Buyers in general don’t go to a single website like the Democrat and Chronicle classifieds, especially if they live in Los Angeles- instead they go to the Realtor Network which is made up of hundreds and hundreds if not thousands of websites and they don’t even know they are on the network.  That is the beauty of it. 

The Internet has made exposure confusing for those that are not totally Internet savvy.  That is why we are here to help you save your equity.

The bottom line is not to buy “advertising” on just one website, you want hundreds….

If you live in Buffalo, Niagara Falls, or Rochester, NY or the surrounding areas go to www.list2move.com and get on the Realtor network.

Good Selling