Are you marketing to all the buyers?
There are only 4 types of home buyers!
1. The buyer in a hurry. This is a buyer that is ready to buy today! They may be moving to this area because of a job transfer, or have already sold their present home and need to find another one fast, or they may just be the kind of people that like to make quick decisions. These buyers are typically pre-qualified with a lender and almost always work with a Realtor. They don’t have time to drive all over town trying to track down a home to buy. Since 97% of the homes for sale are listed with Realtors, these buyers know it’s just easier to get help from a Realtor.
2. Those Not in a Hurry. This type of buyer is serious. They may be first time home buyers, or have just recently put their current home on the market, but don’t have a buyer lined up yet. This type of buyer is also prone to working with a Realtor. They THINK that working with a buyers agent doesn’t cost them any money and if they are first time home buyers, they may feel helpless and need someone to walk them through the process and protect their interests.
3. The Investor. This type of buyer is looking for a steal. Their idea is to find someone that’s desperate to sell so they can buy the home at a steep discount. This type of buyer is almost never pre-qualified with a lender so you’ll never really know if they can actually afford to buy your home, but they’ll tell you it’s not a problem. If you advertise your home on Craig’s List, you will get calls from the Investor.
4. Tire Kickers. This type of buyer is a time waster. They can’t afford to buy because of bad credit or no money, but they won’t ever tell you this. They like to spend their weekends just looking at homes and wasting your time. They’ll tell you they love your house and ask all kinds of questions. They’ll get your hopes up, but after they walk out the door, you’ll never hear from them again. When you call them, they’ll have some excuse of why they’re “not ready to buy right now” or they’ll say, “We’re still looking”.
Conclusion:
If 97-98% of all the homes for sale in this area are listed with real estate firms, where do you think the serious buyers most likely to go? That’s right, the MLS or a Realtor or Homesteadnet.com, or List2Move.com or Realtor.com or Nothnagle, or Hunt or Remax…..you get the picture. POSITION YOURSELF FOR SUCCESS BE WHERE THE SERIOUS BUYERS ARE AND GET ON THE MLS. List2Move it and get it sold!
In the old days FSBO’s (For Sale by Owner’s) couldn’t list their properties in the MLS and that alone was a huge disadvantage. Today sellers have access to many Internet tools, especially List2Move’s data base driven MLS Machine where they can not only gain access to the local MLS, but have full control over their listing 24/7. In fact, they have more access to their listing than most sellers do with a full service agents! Ouch! Continue reading 
