Category Archives: Uncategorized

More options for For Sale by Owners who want Flat Fee MLS in Rochester, Buffalo and Syracuse unveils a new pricing structure for FSBO’s (For Sale by Owners) in Rochester, Buffalo and Syracuse, NY.

When this business was started we wanted to keep things simple, but we realized that not all customers need the same level of service.  Our new pricing structure helps all the customers.


2014 New Pricing Structure

Why selling home by owner makes so much cents!

Selling by owner has evolved to the point where it is taking market share from traditional brokers.  Why, you might ask?  Because it has gotten to the point where it is easy!

Let’s face it….

  • You’re going to show your property either way and in many cases, while your agent is out getting new listings or at their kids softball game, you are going to open up.  And it’s hard to hide when your face to face with a buyer.
  • You’re going to negotiate either way, but you already know what your bottom line is and not having the overhead of a middleman can put you in a much better competitive position to negotiate.  It is all about dollars and cents here.  If you have more to work with you are simply in a better position to negotiate.
  • The forms are just fill in the blanks so most people know where to put the price offered and the closing date.  This isn’t rocket science especially when help is a phone call away, if you are with
  • Qualifying buyers is as simple as asking them, “have you been to the bank?” and finding out where they bank.  That’s what the pros do before they let anyone in the house.

The bottom line is….

In order to compete with the “full service” Realtors you need access to their local tools and only can get you there through it’s patent pending MLS listing machine.  Give yourself the edge for a fraction of the cost and list your property on  If we don’t have an affiliate where you list we will interview a like minded broker who will assist you!



FSBO Home sellers in Nashville TN go hi-tech

For Sale by Owner in Nashville Tennessee-Just got better

Don Martin of Martin Properties is the latest broker to partner up with in Nashville Tennessee.  Don has been practicing real estate for 26 years and claims to be the first broker in Nashville Tennessee to help out the For Sale by Owners in Nashville.

Don’s stats for 2011….

Our 2011 figures so far (Oct)
Avg list price $323,138
Avg sale price $306,377
Avg % – 95% of list price
Avg Days on Market 180
Median Days on Market 141
Avg saving minimum $8792.31 – max $17,983.62
(Courtesy Middle Tn Multiple Listing Service)

List2Move allows homeowners to enter the exact data required for their local broker’s MLS online, upload their own photos, electronically sign listing agreements and disclosures, and submit payment directly to the broker. All of this can be done from the comfort of their own home. The broker then simply takes the data and inputs it into the MLS. List2Move eliminates the need to send faxes, drive to listing appointments, wait for payments, and struggle with broker website issues.

Homeowner sues MLS and Wins!

Consumers awarded $2.4 million in anti-trust lawsuit against MLS and Brokers

Tara Steele | 2011/11/07  | 27 Comments

Logue vs. Pennsylvania real estate players

Pennsylvania homeowner Thomas Logue filed a class action lawsuit in April 2010, alleging that a group of real estate brokerages and a local MLS (and its board of directors) conspired to keep broker commissions artificially high by limiting competition among companies, according to court documents. The area real estate companies stifled competition by keeping some rival businesses from effectively marketing properties, blocking discount brokers from listing in the MLS, alleges the suit, which Logue’s attorneys say caused him to pay more than was necessary to list his home in 2006.

This summer, a motion for preliminary approval of a settlement in the case was approved by the judge after denying a motion to dismiss by the defendants, laying the ground for this week’s approval of a settlement in the amount of $2.4 million, of which Logue’s attorneys will receive $1 million and Logue will receive $10,000. Court documents do not reveal the number of buyers that will split the remaining $1.39 million.

Logue filed the lawsuit against West Penn Multilist Inc., Howard Hanna Real Estate, Coldwell Banker Real Estate, Freeman Realty, Northwood Realty and Prudential Preferred Realty regarding purchases through these companies between February 13, 2005 and February 13, 2009.

Anti-trust laws were established in the 1800s to protect consumers from cartels and monopolies, which this case showed was in play on the Pennsylvania real estate scene. MLS companies have long struggled with business rules that dictate what is legitimate and what is not, and in this case, the judge agreed to this $2.4 million settlement alleging the brokerages and the MLS, along with their board of directors blocked discount brokerages.

Did you like this?

This article published on Monday, November 7th, 2011 at 12:20 am | Contact the editor Keywords: , ,

Topics: News, Public Relations

About this Columnist (Full Profile)

Tara Steele is the News Director at AgentGenius, covering real estate news, technology news and everything in between. If you’d like to reach Tara with a question, comment, press release or hot news tip, she frequently checks her email, simply click the link below.

Email Tara Steele


Is your flat fee provider working against you?

For sale by owners, beware!


If you are not working with a provider that is truly on your side you will most likely pay the price.

$1000′s in commissions

What do I mean?  You must remember that when you go on the MLS, your not only tapping the number one tool of the Realtors but you are also getting syndicated nationwide in most cases, which is all good.  However, one key ingredient is missing that could be costing you thousands of dollars in commissions.

The buyer leads!


Where are they going?  They are going to the broker, not you (the for sale by owner) !!!!


Surprised?  Don’t be.


The MLS and the syndicated sites are set up for brokers,


not for sale by owners!


Brokers pay for this syndication out of their dues paid annually to their MLS and the small fee you pay to list your home or property on the MLS is just that.  A small fee for exposure or advertising!  It does not guarantee you the buyer leads!  However,


Getting around this is easy

Look at the brokers listings on the brokers website.  Is it FSBO (For Sale by Owner) Friendly or not?  You should see a way to clearly get in touch with the owner.  The broker should also be promoting this on the public MLS website.


List2Move sends you 100% of the buyer leads


Log on and list!



Majority of Buyers Don’t Shop for Mortgages

A recent poll by Harris Interactive (I believe they are right here in Rochester, NY) and LendingTree showed that 40% of home buyers only obtain only one mortgage loan quote before applying and only 28% of those polled believed they got a got the best deal! They also mentioned that 70% said that mortgage shopping is a frustrating experience!  Sound familiar?

Here’s why…. Mortgage shopping is crazy confusing, even for seasoned veterans… Good luck comparing quotes.  Most lenders have their own forms and hide as many points and charges that they can in the whole process.  They can give you a quote today and flip you into another program over the phone two weeks from now and bury it in the paperwork.  Works out well for the lender’s bottom line doesn’t it?

Here is my little secret, and  it works…

Look at the Good Faith Estimate which they have to give you before you commit to the loan (usually with in 3 days)  and look at the “APR” (Annual Percentage Rate) vs the Interest Rate.  There is a difference.  The interest rate they gave you over the phone is not a true representation of the effective interest you will be paying on the loan!!!!

APR Definition taken directly off LendingTree’s website…..

The APR formula
The APR formula combines a loan’s interest costs with other fees charged by a lender over the life of the loan, and expresses them as a yearly percentage. The APR is therefore a better reflection of the true cost of borrowing than interest rates alone and is a good benchmark for comparing loan offers.

Now go out and compare some loans!!

Real Estate Pricing Strategy Gone Wild

If you are willing to take a chance, you are motivated and you want to move your property fast consider this… (Real Estate agents do this…Sometimes)

It is called the “Shock and awe” marketing strategy, and it works like this…Pricing your property at about 1/2 to 60% of what you think it is worth… ie… 100k at 50K even though there is nothing “wrong” with your property. This will generate buyer interest like there is no tomorrow! In many cases buyers have been known to bid it up to what you originally thought your property was worth!

Hmmm…. a bidding war!!!

Probably not for everyone, but think about it…

Does your real estate agent have your best interest in mind?

List2Move Trailer 2011

3.8% Tax on your home to fund Obama’s Health Care? NY received this on email….not sure if totally true but….. what do you think?

DID you know that if you sell your house after 2012 you will pay a 3.8% sales tax on it?  That’s $3,800 on a $100,000 home etc.   When did this happen? It’s in the healthcare bill. Just thought you should know.


So, this is “change you can believe in”?

Under the new health care bill – did you know that all real estate transactions will be subject to a 3.8% Sales Tax?  The bulk of these new taxes don’t kick in until 2013  If you sell your $400,000 home, there will be a $15,200 tax.  This bill is set to screw the retiring generation who often downsize their homes. Does this stuff make your November and 2012 vote more important?

Oh, you weren’t aware this was in the obama-care bill? Guess what, you aren’t alone. There are more than a few members of Congress that aren’t aware of it either

Check it out at the link below.