Category Archives: Marketing

Hey Bob, you’re missing the boat!!!

Dear Bob,

I saw the article about your sale in the NY Times this morning.  Dude you are totally missing the boat.  Love the effort but you are wasting your time and money!

I get it, you are in it on principle, but you are spinning your wheels in a big way.  Brokers know this too, so they are just waiting in the wings for you to cave.  Why? Because they know if you stay the course, it’s not a matter of when you are going to list but whom your going to list with.

So let’s get this straight;  you’ve got money to burn (that’s cool), you went to school with Bill Clinton (very cool), and you have this big ass house that you are trying to sell yourself (super cool).  But you wanted to employ romance while selling the house?  Something is totally out of whack here… Continue reading

FSBO: Why It’s Not So Hard to Sell Your Own Home; Then vs. Now

Don’t believe everything you hear!  It could cost you tens of thousands of dollars!

Flat Fee MLSIn the old days FSBO’s (For Sale by Owner’s) couldn’t list their properties in the MLS and that alone was a huge disadvantage.  Today sellers have access to many Internet tools, especially List2Move’s data base driven MLS Machine where they can not only gain access to the local MLS, but have full control over their listing 24/7.  In fact, they have more access to their listing than most sellers do with a full service agents!  Ouch! Continue reading

Where ever you are…List-2-Move!

As of this week List2Move.com is Nationwide!  In fact many of our sites allow you to list for Free!

If the site doesn’t have a broker/owner you list on our site for free!  And if you order up MLS we will find you the best broker in your area or you will get your money back!

We are now in all 50 States, if the site doesn’t have a broker/owner you list on our network for FREE!

Rochester NY 2011 Real Estate Statistics

Rochester NY MSA 2011 Statistics. Continue reading

Exactly what you shouldn’t post

Let’s face it not all Sell by Owners are Advertising Executives, but some of the things that get posted on Craig’s List really outrageous!

How about this one for starters….

IMPORTANT: If you respond to this ad requesting more information, please give me some details about who you are, where you live, and what your specific housing interests are. There are simply too many spammers on Craiglist for me to reply to everyone who sends me a response like, “Could you send me some more pictures.”

Isn’t this a little odd?  An “Important” notice to buyers with requirements?  Really?  This certainly wouldn’t sit well with me if I were hunting for a home.

No phone number, No Name to call or email and No Address for the property.  Not sure we get it.

For Sale by Owner (FSBO) in Rochester NY

Rochester NY’s FLAT FEE, FSBO Leader

 

You have heard about “Location, Location, Location” in real estate but when you are selling your homes by owner you have to think about INFRASTRUCTURE, INFRASTRUCTURE, INFRASTRUCTURE!  Why? Because if you hitch your wagon to the wrong star you run the risk of leaving lots of money on the table.  

 

List2Move (formerly called FlatFeeRochester.com) was started right here in Rochester NY almost 7 years ago with the idea that if you give the sellers the RIGHT tools (the same ones the agents and brokers use) and a little coaching along the way, that they would be able to successfully sell their own real estate.  Well Rochester, it is working really well!  We can tell you with confidence that by listing with List2Move.com you have a 42% better chance of not paying any co-brokers commission at all. (And much better service and better signs than anyone in or out of town!)  We have saved our homeowners (our neighbors) over a $1,000,000 (million)  in commissions!

 

That being said, it is also true if you go with the cheapest service out there you are going to get some real cheesy looking signs, and little if any infrastructure which makes a big deal if you are really trying to save the most money.  So if you want to save the most money, have the least amount of problems and sell quick there is still only one real contender, the market leader….List2Move.com

 

 

 


For Sale by Owner in Hilton Head and Beaufort, SC

Are you selling your home by owner in Hilton Head or in Beaufort South Carolina?  Great news!  List2Move.com is now working with FSBO’s (For Sale by Owners)  in both areas.  Now you can work with a broker who knows who is local vs. someone in New Jersey!

 

Here are the links….

List2Move.com Hilton Head, SC

List2Move.com Beaufort, SC

 

Listing your home is as easy as logging in and listing your property.  The last thing you do is pay on the List2Move sites, so go ahead and get started selling your home.

For Sale By Owner in Roanoke Virginia

This week List2Move opened it’s doors in Roanoke Virginia.  The packages offered are some of the most competitive packages we have seen in the United States.

If you are selling your home by owner (For Sale By Owner) you would be crazy not to talk with the friendly people at Homestead Realty.  Better yet you can just log in and list your home, because the last thing you are going to do is pay!  Getting started is simple- and if you have any questions just call (540) 904-4069 .

Remember these people at Homestead Realty are local!  They are your neighbors who wanted to bring to you the best infrastructure to beat the commissions!

 

List2Move was started 6 years ago in Rochester, NY with the belief that if you gave For Sale By Owners the same tools used by real estate agents and brokers, they could effectively sell their own homes.  The concept is working and sellers are saving thousands of dollars!

To see if there is an exclusive List2Move affiliate in your area just go to List2Move.com.  Realtors interested in bringing List2Move.com to your city please go to Flat Fee Central.

Don’t Confuse a Repair with an Improvement

We get these questions all the time.  Should I replace windows, roofs, garage doors etc… My response is usually, “if it is not broken, don’t rebuild the house!”  For Sale by Owners should always use common sense!  If the window is broken you can replace the glass but you don’t have to replace the fixture.

 

From Investopedia.com.

Unfortunately, not all home expenses are treated equally for the purpose of determining your home’s basis [for tax purposes]. The IRS considers repairs to be part and parcel of home ownership –something that preserves the home’s original value but does not enhance its value. This may not always seem true. For example, if you bought a foreclosure and had to fix a lot of broken stuff, the home is obviously worth more after you fix those items, but the IRS doesn’t care — you did get a discount on the purchase price because of those unmade repairs, after all. It’s only improvements, like replacing the roof or adding central air conditioning, which will help decrease your future tax bill when you sell your home. For gray areas (like remodeling your bathroom because you had to bust open the wall to repair some old, failed plumbing), consult IRS Publication 530 and/or your accountant.

You need to be in front of the Buyers!

Are you marketing to all the buyers?

There are only 4 types of home buyers!

1. The buyer in a hurry.   This is a buyer that is ready to buy today! They may be moving to this area because of a job transfer, or have already sold their present home and need to find another one fast, or they may just be the kind of people that like to make quick decisions.  These buyers are typically pre-qualified with a lender and almost always work with a Realtor.  They don’t have time to drive all over town trying to track down a home to buy.  Since 97% of the homes for sale are listed with Realtors, these buyers know it’s just easier to get help from a Realtor.

 

2. Those Not in a Hurry.  This type of buyer is serious.  They may be first time home buyers, or have just recently put their current home on the market, but don’t have a buyer lined up yet.  This type of buyer is also prone to working with a Realtor.  They THINK that working with a buyers agent doesn’t cost them any money and if they are first time home buyers, they may feel helpless and need someone to walk them through the process and protect their interests.

 

3. The Investor.   This type of buyer is looking for a steal.  Their idea is to find someone that’s desperate to sell so they can buy the home at a steep discount.  This type of buyer is almost never pre-qualified with a lender so you’ll never really know if they can actually afford to buy your home, but they’ll tell you it’s not a problem.  If you advertise your home on Craig’s List, you will get calls from the Investor.

 

4. Tire Kickers.   This type of buyer is a time waster. They can’t afford to buy because of bad credit or no money, but they won’t ever tell you this.  They like to spend their weekends just looking at homes and wasting your time.  They’ll tell you they love your house and ask all kinds of questions.  They’ll get your hopes up, but after they walk out the door, you’ll never hear from them again.  When you call them, they’ll have some excuse of why they’re “not ready to buy right now” or they’ll say, “We’re still looking”.

Conclusion:

If 97-98% of all the homes for sale in this area are listed with real estate firms, where do you think the serious buyers most likely to go?  That’s right, the MLS or a Realtor or Homesteadnet.com, or List2Move.com or Realtor.com or Nothnagle, or Hunt or Remax…..you get the picture.  POSITION YOURSELF FOR SUCCESS BE WHERE THE SERIOUS BUYERS ARE AND GET ON THE MLS.  List2Move it and get it sold!