Selling by Owner 101

The universal goal  in the real estate industry is ”maximum exposure to the marketplace”, but because of all of the new sites popping up everyday, one could honestly spend the rest of one’s life exposing ones property on the internet.
My recommendation is to tap the highly efficient Realtor Network (MLS).  Most sellers don’t realize that by doing so, [...]

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Here is the scenario…. you want to sell your house so you market it, you show it, and eventually you get an offer which you accept.  All contingencies are met by the buyer and then you find out that your employment opportunity has vanished into thin air.   Now you have a problem.  I once read [...]

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Scott and a host of other real estate gurus are teaching agents what they call proven “techniques” to build rapport with sellers in order to tap your equity.  Remember, Scott says he is in the business of making agents money. 
Here it is….
Scot Kenkel’s For Sale by Owner Success Workshop for Agents

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When it comes to marketing your home you should consider using the tools that work.  Make sense?  You bet it does. 
The tools that work according to the National Association of Realtors, and New York State Association of Realtors in their 2007 Profile of Home Buyers and Sellers are:

32% of Buyers found the home they purchased on [...]

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Home stagers will tell you that you should stage your home before going on the market.  They will also tell you that a staged home will sell 32% faster and for 3-10% more.  See www.staging101.com.
We have had clients in the past use professional stagers , but we can’t honestly tell you that they got more money or  [...]

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Let’s face it –  flat fee real estate is relatively new as a business model and it is still evolving, so as consumers we want to be absolutely sure that we are getting the full benefit before we sign on the dotted line.
Take note: if you want the best odds of selling yourself without paying [...]

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If you are advertising in the Democrat and Chronicle or any other form of print media for Open Houses, do it efficiently.
Tips,

Include your Address (helps buyers pre-qualify themselves as to location)

Include your Phone Number (encourages them to call with questions)

Include your Price (helps buyers pre-qualify themselves –  you don’t want to talk with people who [...]

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We see this a lot.  The buyer doesn’t have the cash to make it happen, so they come to you and want you to help them, financially. 
In cases like this, the buyer is often qualified to purchase the house, but they are short on cash, so the banker who pre-qualifies them tells them how to structure the [...]

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Go ahead and leave them here.  We will get you the answer… 

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No joke, it really is easy. 
First of all, I would never show a home to an unqualified buyer in any market because I personally don’t like waisting my time, so you shouldn’t either.  You have a life to live, so go ahead and live it by being smart. 
Here is all you need to do, we’ll [...]

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